CASE STUDY: AT: GUITAR CENTER WITH NIC HARCOURT
TARGET: Top tier publications covering lifestyle, music and entertainment topics.
GOAL: Generate awareness of the “At: Guitar Center with Nic Harcourt” podcast series and increase viewership. Secure exclusive premieres of each podcast episode on a wide variety of outlets in order to reach a broad audience. Communicate the brand message emphasizing Guitar Center's endemic role in supporting musicians.
PROGRAM: Host media at podcast filmings. Schedule exclusive premieres of live performance video assets on target tastemaker outlets. Spread the news of the podcasts airing to press and consumers.
RESULT: Over 37 Million media impressions with exclusive premieres secured on top tier outlets including Rolling Stone, USA Today, Nylon, Paste, Billboard, AOL, NME and more.