CASE STUDY: SPOTIFY ON TOUR

TARGET:
Music lovers and tech savvy individuals.

GOAL:
Raise awareness for Spotify and encourage new user generated playlists and account sign ups.

PROGRAM:
• The Spotify branded bus visited various music festivals and hosted its own events from August - December 2012.
• Gave music lovers and potential new users the opportunity to engage with the service.
• FILTER oversaw the bus design and build out, tour routing, staffing, festival fee negotiation and booking of talent.
• Helped create unique and engaging content with artists such as Kendrick Lamar, YACHT, The Avett Brothers, City and Colour, Tegan and Sara and more.

RESULTS:
• Significantly increased user generated playlists and account sign ups in multiple markets.